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Search engine marketing includes search engine optimization and
Marginal Cost
The increase in total cost that arises from producing one extra unit of a good or service.
Competitive Market
A market structure characterized by a large number of buyers and sellers, free entry and exit, and products that are close substitutes, leading to price competition and efficiency.
Utility Functions
Represent mathematical models that quantify an individual's preference for certain bundles of goods or services under conditions of scarcity.
Public Good
An item or resource that cannot be withheld from anyone and whose consumption by one individual does not diminish its accessibility to others, characterized by being both non-excludable and non-rival.
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