Mobile Marketing Is a Large Part of "Epicurious's" Business Strategy

question 3

Multiple Choice

Mobile marketing is a large part of "Epicurious's" business strategy.What are the reasons why they would want to use a variety of mobile marketing platforms?

• A)targeting can be more precise
• B)to provide free useful tools such as apps, organizers, shopping lists
• C)it makes it convenient
• D)to stay competitive

---

Definitions:

General Nature

A broad term that describes the fundamental characteristics or qualities inherent in something or someone.

Improvements

Changes or modifications made to something to enhance its effectiveness, quality, or performance.

Self-efficacy

An individual’s belief in their own capability to execute behaviors necessary to produce specific performance attainments.

Motivation

The psychological process that initiates, guides, and maintains goal-oriented behaviors, often stemming from internal and external factors.