WestJet Needs to Communicate to Their Consumers That There Is

question 78

Multiple Choice

WestJet needs to communicate to their consumers that there is a weather warning and they have posted this information on several of their networks.What is the advantage of using Facebook?

• A)Initiating customer relationship management
• B)providing customer service
• C)Engaging in corporate social responsibility
• D)Many consumers look to Facebook for relevant updates and news

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Definitions:

Cash Inflow

The total amount of money being transferred into a business, project, or financial product during a specific period, often resulting from sales, financing, or investments.

Incremental Sales

The additional revenue generated from a particular marketing or sales activity, beyond the ordinary sales figures.

Cash Operating Expenses

Expenses that a company must pay out in cash, such as salaries, utilities, and rent, related to its operational activities.

Incremental Sales

The addition to total sales generated by a specific business activity or decision, beyond what would have otherwise been achieved.