Loyalty Programs Are Continuity Programs That Reward Customers for Ongoing

question 49

Multiple Choice

Loyalty programs are continuity programs that reward customers for ongoing purchases with _____.

• A)redeemable points
• B)special discounts
• C)high-value gifts
• D)product samples

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Definitions:

Fixed-Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses, often used in behavior modification.

Stimulus Generalization

The psychological phenomenon whereby a response to a specific stimulus becomes associated with other stimuli, leading to a similar response.

Variable-Interval

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed.

Fixed-Ratio

A type of schedule in behavior reinforcement where a response is reinforced only after a specified number of responses.