There Are Two Approaches to Marketing Communications

question 55

Multiple Choice

There are two approaches to marketing communications.They are ______.

• A)advertisements and personal selling
• B)personal selling and public relations
• C)direct response and event marketing
• D)outbound and inbound marketing

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Definitions:

Pay Equity

The concept of ensuring equal pay for work of equal value, aimed at eliminating gender and other discriminatory pay gaps.

Common Identity

The shared traits, characteristics, or belonging that unites individuals within a group, fostering a sense of solidarity.

Group Attractiveness

The extent to which a group is considered desirable to join by potential and current members, often due to its prestige, goals, or relationships.

Cohesiveness

The degree to which members of a group or team are united in pursuing common goals and how well they work together.