_____ Is a Tool That Seeks to Influence the Opinions

question 23

Multiple Choice

_____ is a tool that seeks to influence the opinions and attitudes of target groups through the use of unpaid media exposure.

• A)Inbound marketing
• B)Personal advertising
• C)Crisis management
• D)Public relations

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Definitions:

Opt Out

The choice to not participate or withdraw from something, such as a subscription, service, or activity.

Tweets

Short messages or posts made on the social media platform Twitter, limited to 280 characters or less.

AIDA Strategy

A marketing model that outlines the process for achieving successful advertising through Attention, Interest, Desire, and Action.

Motivate Action

The act of encouraging or stimulating someone to move towards a specific behavior or goal.