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Describe event marketing using an example.
Balanced Scorecard
A management and planning system designed to align a company's operations with its vision and strategic objectives, enhance communication both internally and externally, and track the performance of the organization in relation to its strategic targets.
Lean Management System
An approach focused on reducing waste and improving process efficiency to deliver value to customers.
Performance Metrics
Quantitative and qualitative measurements used to gauge an organization's, employee's, system's, or component's performance.
Strategic Objectives
The specific goals that an organization aims to achieve, aligning with its overall strategic plan and guiding its operational activities.
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