Markets Where the Lack of Consumer Knowledge About Products and Brands

question 29

True/False

Markets where the lack of consumer knowledge about products and brands will increase the need for a person-to-person approach is likely to promote direct selling.

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Definitions:

Socialization Process

The means by which individuals learn and internalize the values, norms, and behaviors that are considered appropriate in their society.

Contingency Approach

A management theory that suggests the most appropriate organizational structure or leadership style is dependent on specific external factors.

Culture-Performance Relationships

The dynamic interplay between the cultural norms and values within an organization and its performance outcomes.

Entrepreneurial Culture

An organizational environment that values innovation, risk-taking, and the pursuit of new business opportunities.