Candletime, a Company Manufacturing Different Types of Candles for Cakes

question 85

Multiple Choice

Candletime, a company manufacturing different types of candles for cakes, sells its candles through different bakeries in the city.In this scenario, Candletime is using the bakeries' marketing channel to sell its candles products.This is an example of a(n) _____.

• A)virtual marketing channel
• B)strategic channel alliance
• C)consumer-responsive channel
• D)electronic marketing channel

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Definitions:

Direct and Indirect

Refers to methods of communication or influence, with direct being straightforward and to the point, while indirect is more subtle or not explicit.

Informed and Curious

A state of being knowledgeable on a subject while maintaining a desire to learn more and understand deeper.

Immigration Waves

Periods when large numbers of people migrate from one country to another, which can have significant cultural, economic, and social effects on the sending and receiving countries.

Dominant Culture

The prevailing cultural norms, values, and practices of the majority group within a society that influence its social institutions and power structures.