Explain the Concepts of Dual Distribution and Strategic Channel Alliances

question 69

Essay

Explain the concepts of dual distribution and strategic channel alliances.Give examples of each.

Know the key organizations involved in regulating the Internet and media worldwide.

Understand historical views on the dissemination of information and its intended global effects.

Recognize efforts to establish a more equitable global information and communication order.

Assess patterns of media consumption, the influence of media ownership, and the concept of the digital divide.

---

Definitions:

Cerebral Hemispheres

The two halves of the brain, each controlling the opposite side of the body and specializing in different functions, such as language and spatial abilities.

Less Lateralized

Pertaining to functions or processes in the brain that are less dominantly localized to one hemisphere than is typically observed.

Spatial Abilities

The capacity to understand, reason, and remember the spatial relations among objects or space.

Gender Differences

Variations in the attributes, opportunities, behaviors, and roles typically associated with being male or female in a given society.