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Retailers sometimes deliberately sell commonly used products, such as paper towels, soft drinks, and facial tissues, at very low prices to attract consumers who, the retailer hopes, will also buy other, regularly priced merchandise.This is referred to as below-market pricing.
Probability
The measure of the likelihood that an event will occur, expressed as a number between 0 and 1, where 1 represents certainty.
Expectancy
Expectancy, in the context of motivation theories, is the belief that one's effort will lead to desired performance and is based on past experience, self-confidence, and the perceived difficulty of the goal.
Challenging
Describes tasks or situations that are demanding and testing, requiring effort and determination to overcome.
Attainable
Something that can be achieved or reached through effort, skill, or hard work.
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