Update, a Weekly, Ran a Pricing Experiment That Involved Setting

question 2

Multiple Choice

Update, a weekly, ran a pricing experiment that involved setting different prices for its magazine in different cities and counting the number of units sold.After adjusting for factors such as the population of the different cities, Update was able to plot these prices and units to result in a(n) _____.

• A)target return curve
• B)demand curve
• C)unit volume curve
• D)consumer tastes curve

---

Definitions:

Mere Exposure Effect

The mere exposure effect is a psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.

Attributional Style

A person's habitual way of explaining outcomes in their life, whether these are positive or negative events.

Situational Factors

Variables that affect consumer buying decisions and behaviors that are influenced by external conditions rather than internal or personal characteristics.

Interpersonal Attraction

The force that draws individuals together to form friendships, romantic relationships, or other social connections.