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Fast & Swift, a sedan manufacturer, has introduced Spectra, a leisure car that boasts of an eco-friendly model at a comparatively lower price.The first 50 buyers are given a three-year warranty on their purchase. The eco-friendly design and features of Spectra are the _____ product.
SAM
An abbreviation for Serviceable Available Market, which is the portion of the Total Available Market that can actually be reached by a company.
TAM
Total Addressable Market, which refers to the overall revenue opportunity available or potential market for a product or service.
Exclusionary Personas
User archetypes designed to outline the characteristics of potential users who are specifically not the target audience for a product or service, aiming for a more focused marketing strategy.
Entrepreneur
A person who creates, organizes, and manages a business venture, taking on financial risks in hopes of profit.
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