A Private Label Brand

question 67

Multiple Choice

A private label brand

• A)Refers to a brand that is owned by the wholesaler or retailer
• B)Is sold across a variety of retail outlets
• C)Is generally seen as superior in quality to a similar manufacturer's brand
• D)is identical to a generic brand

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Definitions:

Ethnic Subculture

a group within a larger culture that differentiates itself from the larger culture to which it belongs, based on ethnic or cultural identity.

Self-perpetuating

A process or activity that generates the conditions necessary for its continuation or growth without external input.

Jet Lag

A temporary sleep disorder that occurs when a person's internal body clock is out of sync with the time in a new time zone, often experienced after long flights.

East

A cardinal direction; the direction from which the sun rises, opposite of west.