Intangibility of Service Means That The

question 84

Multiple Choice

Intangibility of service means that the:

• A)value of the service provided can only be determined using subjective criteria.
• B)service can't be held, seen, or touched before the purchase decision.
• C)service cannot be described, it can only be experienced.
• D)quantity of the service received can vary every time.

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Definitions:

Extraneous Variables

Variables that can influence the outcome of an experiment but are not the variables being studied.

Negative Correlation

A relationship between two variables in which one variable increases as the other decreases, and vice versa.

Qualitative Research

A research methodology that seeks to understand phenomena through the collection and analysis of non-numerical data, such as interviews and observations.

Quantitative Analyses

The process of examining numerical data to derive insights, trends, or patterns relevant to a particular study or situation.