Market Segmentation

question 22

Multiple Choice

Market segmentation:

• A)refers to the positioning of a product apart from the competition in the eyes of the consumers.
• B)refers to aggregating buyers who respond differently to a marketing program.
• C)creates two markets-the market for elastic goods and that for inelastic goods.
• D)involves groups that are relatively homogeneous in terms of consumption, attitudes, and buying behaviour.

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Definitions:

Objects

Items, entities, or physical things that can be perceived or manipulated.

Continuity

The state or quality of being continuous; an uninterrupted duration or extension in time, space, or sequence.

Pattern

A recognizable arrangement or sequence in data, objects, or actions, often repeating in a predictable manner.

Closure

The psychological process of seeking a sense of completeness or resolution to a matter that leaves one with uncertainty, often related to relationships, tasks, or understanding.