A Company Focuses Its Efforts on a Limited Segment in the Market

question 2

Multiple Choice

A company focuses its efforts on a limited segment in the market with its product.This type of market segmentation is referred to as _____.

• A)segment marketing
• B)mass marketing
• C)niche marketing
• D)repositioning

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Definitions:

Competitive Scope

Competitive scope involves the breadth, domain, or range of arenas in which a company chooses to compete, determining its market reach and focus.

Divestiture Strategy

A business strategy involving the sale, closure, or spinoff of a company division or segment to refine its core operations or generate capital.

Corporate Strategy

The overall direction and scope of a corporation, including how it selects and manages its businesses and investments to achieve long-term goals.

Safety Practices

Protocols and actions implemented to ensure the health and safety of employees and to prevent workplace accidents and injuries.