Marketers at Greenwood Automobiles Are Planning to Market the Company's

question 80

Multiple Choice

Marketers at Greenwood Automobiles are planning to market the company's newly launched smart car.They review company objectives, identify specific business unit objectives, and identify customer needs and characteristics in the market.They try to identify the segments that exist in the market.Which of the following will help in identifying these segments?

• A)Conduct a SWOT analysis.
• B)Identify the segment that best meets strategic company objectives.
• C)Identify marketing programs and budget requirements needed for this segment.
• D)Cluster common consumer/customer variables to create meaningful market segments.

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Definitions:

Semantics

The branch of linguistics and logic concerned with meaning, including the relationships between words and symbols and what they represent.

Generativity

A concern for establishing and guiding the next generation, considered a key stage in adult psychological development.

Phonology

The study of how sounds are organized and used in natural languages.

Morphemes

Minimal meaningful units within the grammar of a language.