A Geographic Descriptor Analyses

question 11

Multiple Choice

A geographic descriptor analyses:

• A)why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.
• B)consumer attitudes to life, their personalities, general interests, opinions, and activities.
• C)ranges for age, gender, family life cycle, income, occupation, education, ethnic background, and home ownership for the main target market.
• D)where a target market lives using variables such as country, region, province, city size, and type of location such as urban, suburban, or rural.

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Definitions:

Activity Cost Pool

A compilation of all the costs related to a specific activity or process in cost accounting.

Overhead

The ongoing administrative and operational expenses of a business that are not directly attributable to specific business activities.

Direct Labor-Hours

A measure representing the total hours worked directly on the production of goods or the provision of services.

Product W8

A hypothetical product referred to by its code name W8, details of which depend on the context.