A Regular Fast-Food Chain Realizes That It Is Viewed Only

question 61

Multiple Choice

A regular fast-food chain realizes that it is viewed only as a lunch or dinner destination.Having known that the consumption of coffee as a breakfast item has increased among the target market, the chain aims at launching itself as a breakfast destination as well.According to its research, consumers look for a quick breakfast meal before they begin their day.The chain revamps the look of its restaurants and menus, and includes coffee, tea, and breakfast sandwiches.The marketers aim to determine what kind of impression of the breakfast services they want to establish in the consumer's minds. Which of the following would have helped the fast-food chain identify a gap in the market and realize that their customers are being underserved in the breakfast category?

• A)positioning maps
• B)demographic information
• C)geographic information
• D)product positioning

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Definitions:

Limited Water

A situation where the availability of water resources is insufficient to meet the demands of a population or ecosystem.

Systemic Barrier

A structural obstacle embedded within policies, practices, or societal norms, preventing certain groups from accessing opportunities or resources.

Recycling Depot

is a facility where materials such as plastics, metals, paper, and glass are collected and sorted for the purpose of recycling or reprocessing into new products.

Greenhouse Gas

Gases in Earth's atmosphere that trap heat, contributing to the greenhouse effect and global warming, including carbon dioxide and methane.