Which of the Following Is True About Market Segmentation

question 67

Multiple Choice

Which of the following is true about market segmentation?

• A)It refers to the strategy of positioning a product apart from the competition in the eyes of consumers.
• B)It aggregates prospective buyers into groups that have common needs and respond similarly to marketing programs.
• C)Mass marketing obstructs the process of market segmentation.
• D)It aggregates prospective buyers into groups that are relatively heterogeneous.

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Definitions:

Fine Motor Skills

Involves the coordination of small muscles, usually involving the synchronization of hands and fingers, with the eyes for tasks such as writing, buttoning, and picking up small objects.

Writing a Letter

The process of composing a written message to communicate with someone, typically on a piece of paper sent by mail.

Running

A form of locomotion allowing humans and animals to move rapidly on foot, often utilized as a means of exercise or competition.

Kicking

A physical action involving striking or propelling something with the foot.