Market Segmentation

question 22

Multiple Choice

Market segmentation:

• A)refers to the positioning of a product apart from the competition in the eyes of the consumers.
• B)refers to aggregating buyers who respond differently to a marketing program.
• C)creates two markets-the market for elastic goods and that for inelastic goods.
• D)involves groups that are relatively homogeneous in terms of consumption, attitudes, and buying behaviour.

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Definitions:

Pay-Per-View

A service through which television viewers can purchase events to be viewed on their home TVs.

Amazon Prime Video

A subscription video-on-demand service offered by Amazon, providing access to a wide range of films and television series.

Premium Movie Channels

Subscription television services that offer commercial-free movies and original television programming.

Simulated Test Market

A marketing technique used to gauge consumer response by creating a controlled, smaller-scale representation of a market.