A _____ Descriptor of a Target Market Looks at Where

question 34

Multiple Choice

A _____ descriptor of a target market looks at where a target market lives using variables such as country, region, province, city size, and type of location such as urban, suburban, or rural.

• A)psychographic
• B)demographic
• C)geographic
• D)behaviouristic

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Definitions:

Advertising Costs

Expenses associated with promoting products services, including media space rentals, production costs, and agency fees.

Product Costs

The total costs associated with manufacturing a product, including direct labor, direct materials, and manufacturing overhead.

Opportunity Costs

The advantages forgone by selecting one option instead of another.

Fixed Cost

Costs that do not vary with the level of production or sales, such as rent or salaries.