_____ Looks at Why Consumers Buy a Product, the Product

question 6

Multiple Choice

_____ looks at why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.

• A)Ethnographics
• B)Demographics
• C)Geographics
• D)Behaviouristics

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Definitions:

Diamond Mine

A type of mining operation that extracts diamonds from the earth's mantle.

Depletion Expense

an accounting and tax concept used to account for the reduction of a product's reserves, such as minerals, oil, and gas.

Salvage Value

The estimated resale or scrap value of an asset at the end of its useful life.

Depletion Expense

The allocation of the cost of natural resources over the period they are consumed or sold.