For Many Organizations, Purchase Decisions Are Made Based Upon Minimizing

question 70

Multiple Choice

For many organizations, purchase decisions are made based upon minimizing risk.This reflects

• A)The need for low price in organizational selling
• B)Fear as a factor in organizational buying
• C)Content marketing
• D)Fluctuating and derived demand

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Definitions:

Similarity

The degree to which two or more objects, ideas, or concepts are alike or share common features, which can influence cognitive processes like categorization and memory recall.

Script

A sequence of expected behaviors for a given situation, often acting as a guide for social interaction or task execution.

Restaurant

A business establishment where meals or refreshments may be purchased.

Hierarchical Network Models

Theories suggesting that concepts are represented in the brain in a structured network of relationships, with more general concepts at the top and specific instances beneath.