Canadian Tire Is Introducing a New Range of Barbecues

question 83

Multiple Choice

Canadian Tire is introducing a new range of barbecues.It may throw in some freebies with the new barbecue models.The retail chain wants to know about changes in consumer behaviour to determine reactions to its new barbecue range and freebies over time.Which of the following techniques should Canadian Tire use to measure such changes over time?

• A)test market
• B)survey
• C)experiment
• D)observational research

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Definitions:

Trade-In Allowance

A discount or credit granted for the return of something old when purchasing something new.

List Price

The manufacturer's suggested retail price (MSRP) of a product before any discounts, rebates, or special offers.

Buyer

An individual or organization that purchases goods or services for personal use, resale, or use in production or manufacturing.

Allowances

Monetary or other forms of compensation given in addition to regular income, often to cover specific needs or expenses.