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An Experiment Is an In-Market Localized Regional Approach, or Short-Term

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An experiment is an in-market localized regional approach, or short-term online destination, used to test the success of promotional offers, new services, or new-product launches.


Definitions:

PR Team

A group of professionals specializing in public relations, working together to manage and improve the public image and communication strategy of an organization or individual.

Naming Rights Ownership

Naming Rights Ownership refers to the purchase or leasing of the naming rights to a venue or facility, usually for promotional or branding purposes.

Fiesta Bowl

A college football bowl game played annually in the Phoenix metropolitan area.

Social Media Platform

Digital applications or websites where users can create and share content or participate in social networking, such as Facebook, Twitter, and Instagram.

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