Examlex
Once data collection is complete, marketers are ready to make decisions.
Decision Support System
A computer-based system that helps in making informed decisions by analyzing large volumes of data and presenting it in an actionable format.
Behavioral Targeting
A data-collection method that utilizes a variety of technologies to anonymously track and compile individual consumer behaviors.
Competitive Intelligence
The gathering and analysis ofinformation about competitors, market trends, and the business environment to support strategic decision making.
Distributors
Entities involved in the process of making products available for consumption by distributing them from manufacturers to the final point of sale.
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