A Researcher Is Identifying Which Approach to Take to Complete

question 29

Multiple Choice

A researcher is identifying which approach to take to complete a project.He identifies what information is needed, how it will be collected, and whether a sampling plan is needed.Which step of the marketing research approach is the researcher at?

• A)defining the problem/issue
• B)conducting exploratory research
• C)collecting quantitative research information
• D)designing a research plan

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Definitions:

Confidence Interval

A range of values derived from sample data that is believed, with a certain level of confidence, to contain the true value of the population parameter.

Population Proportions

The fraction or percentage of items in a particular category within the entire population.

Parents

In genetics, the organisms that give rise to offspring, but in programming (especially object-oriented programming), it refers to the superior or controlling classes in hierarchical relationships.

Defect

A flaw or imperfection in a product, process, or system that fails to meet specified criteria.