A Researcher Attempts to Assess the Changes in Behaviour and Attitudes

question 91

Multiple Choice

A researcher attempts to assess the changes in behaviour and attitudes towards credit card purchases.He distributes a questionnaire to a large sample of respondents who voluntarily complete it on a regular basis.This helps the researcher understand the pattern of credit card purchases over a period of time.This kind of large sample is known as a(n) _____.

• A)test market
• B)omnibus survey
• C)experiment
• D)survey panel

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Definitions:

Central Question

The primary or core question that guides the focus of a research study, discussion, or project.

External Control

Mechanisms imposed by external entities, such as regulations or laws, that influence or limit the behavior of organizations or individuals.

Personal Supervision

Direct oversight by an individual, typically a manager or supervisor, over the work and performance of subordinates.

Formal Administrative Systems

Structured processes and procedures used by organizations to manage and govern their operations.