Which of the Following Is True of an Experiment

question 22

Multiple Choice

Which of the following is true of an experiment?

• A)It includes the voluntary participation of respondents in surveys, allowing individual marketers to add a small number of questions to an existing survey to receive cost-effective data on their questions.
• B)It can be obtained by watching how people behave, either in person or by using a machine to record events.
• C)It is a hybrid of primary and secondary research conducted by a research company, spreading the cost across many clients to reduce the price.
• D)It involves changing a variable involved in a purchase to find out what happens.

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Definitions:

Illegal

Referring to actions or activities that are prohibited by law.

Promotional Allowances

Financial incentives offered by manufacturers to retailers or wholesalers to encourage the sale or stocking of products.

Robinson-Patman Act

A 1936 United States federal law aimed at preventing unfair competition and price discrimination by regulating trade practices.

Across-The-Board

A term referring to actions or changes that apply uniformly to everything or everyone within a certain context or organization.