_____ Means That Consumers Do Not Remember All the Information

question 47

Multiple Choice

_____ means that consumers do not remember all the information they see, read, or hear even minutes after exposure to it.

• A)Selective retention
• B)Selective comprehension
• C)Selective exposure
• D)Selective perception

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Definitions:

Contents of Mind

Refers to the thoughts, memories, and mental processes present in an individual's consciousness at any given time.

Mental Concentration

The cognitive process of focusing one's attention or thoughts intensely on a specific task or subject without distraction.

Communication Symbols

Icons or signs that represent specific meanings and are used to facilitate communication without the use of words.

Senses

The physiological capacities of organisms that provide data for perception, including sight, sound, taste, smell, and touch.