Consumers Learn Without Direct Experience-Through Thinking

question 92

Multiple Choice

Consumers learn without direct experience-through thinking.This is referred to as ______

• A)cognitive learning
• B)selective retention
• C)selective comprehension
• D)stimulus discrimination

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Definitions:

Gender Role

A set of beliefs about how boys/men and girls/women should behave.

Social Identification

The process by which individuals define themselves in terms of their group memberships, shaping their feelings, thoughts, and behaviors in accordance with group norms.

Identity

A mental operation in which a child realizes that a change limited to outward appearance does not change the substances involved.

Gender Schemas

Cognitive frameworks that organize information related to gender within society.