Examlex
Why is learning important to marketing?
Researcher
A person engaged in the systematic investigation into and study of materials, sources, etc., to establish facts and reach new conclusions.
Sources
The origins or providers of information, items, or energy.
Central Route
In the context of persuasion, a method of processing that involves careful and thoughtful consideration of the arguments and content of a message.
Persuasion
The process of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal.
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