Marketing Environmental Scans Are Conducted Routinely by Marketers to _________

question 47

Multiple Choice

Marketing environmental scans are conducted routinely by marketers to _________.

• A)gather data
• B)see what the competition is doing
• C)brainstorm
• D)ensure that products stay relevant to the consumer

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Definitions:

T-Accounts

A graphic representation of financial transactions in the general ledger of a double-entry bookkeeping system where the left (debit) and right (credit) sides reflect different types of transactions.

Trial Balance

A bookkeeping worksheet in which the balances of all ledgers are compiled into debit and credit account column totals that should match.

General Journal Entries

Recorded accounting transactions in the general journal that detail the financial activities of a business.

Transactions

Transactions refer to the exchange of goods, services, or financial assets in business activities.