Why Should Marketers Be Aware of Changes and Developments in Each

question 125

Multiple Choice

Why should marketers be aware of changes and developments in each area of a marketing environment scan?

• A)to determine where and when further analyses are needed
• B)to go where a company should be directing their energies
• C)to understand what a company needs to do
• D)to get ahead of their competitors

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Definitions:

Political Skills

The ability to understand and influence others in a social or professional setup for the achievement of personal or organizational objectives.

Organizational Goals

The objectives or targets that an organization aims to achieve, which guide its operations and strategic direction.

Office Politics

Social and power dynamics within a workplace, where individuals or groups use influence and relationships to achieve personal or organizational objectives.

Leader-Follower Congruence

The degree to which leaders and their followers share common goals, values, and attitudes, leading to a harmonious and productive relationship.