A Target Market Can Be Formally Defined as the Specific

question 45

True/False

A target market can be formally defined as the specific group of existing and potential consumers to which marketers direct their marketing efforts.

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Definitions:

Distinctiveness

The quality of being distinctly different or unique, often used in the context of individual or group identity and characteristics.

Consistency

The quality of achieving a level of performance or behavior that does not vary greatly in quality over time.

Dispositional Explanations

Attributions of behavior to stable internal factors, including personality traits and beliefs.

Circumstances

The conditions or facts affecting a specific event, decision, or action.