Happy Traveller Ltd

question 76

Multiple Choice

Happy Traveller Ltd.has designed a program that allots its customers reward points each time its members hire the company to book their holidays.It has also introduced discounted Christmas and New Year holiday vacation packages only for its members and long time customers.Happy Traveller Ltd.has also expressed its support for a cancer foundation, donating a substantial sum of money to the foundation.The cancer foundation has announced Happy Traveller Ltd.as one of its patrons.Which of the following is true of Happy Traveller's support of the cancer foundation?

• A)The company aims to deliver superior customer value and satisfaction through improvised products and services.
• B)The company is striving to satisfy the needs of consumers and achieve organizational goals.
• C)The company aims to identify consumer needs and manage the marketing mix to meet these needs.
• D)The company aims to establish a socially responsible image and express that it shares its customers' values and interests.

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Definitions:

Inequality

The unequal distribution of resources, opportunities, rights, and power among individuals or groups in a society.

Poverty

A socioeconomic condition characterized by a lack of basic resources and financial means necessary for a minimum standard of living.

Globalization

The process by which businesses, technologies, or philosophies spread worldwide, leading to increased interconnectedness and interdependence among nations.

Local Culture

Refers to the practices, beliefs, and objects that are unique and meaningful to a specific community or group of people within a smaller geographical area.