Instead of Using Mass Media, Mycoffee Ltd

question 89

Multiple Choice

Instead of using mass media, Mycoffee Ltd.creates an occasion for a few consumers to interact personally with the brand, taste its coffees, and spread the word to their friends.This is referred to as _____.

• A)experiential marketing
• B)sales orientation stage
• C)marketing mix
• D)corporate social responsibility

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Definitions:

Apple

A technology company known for its innovation in consumer electronics, software, and personal computers.

Financial Rewards

Monetary benefits given to employees or teams for achieving specific goals or exceptional performance, including bonuses, raises, and profit-sharing.

Sales Representatives

Individuals who represent a company's products or services, focusing on selling and maintaining relationships with existing customers while seeking new ones.

Sales Contests

Competitive events organized within a sales team to motivate employees by rewarding top performers with prizes.