Customer Relationship Management Is Rooted in the Knowledge That It

question 53

True/False

Customer relationship management is rooted in the knowledge that it is less expensive to service and maintain current customers than to obtain new ones.

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Definitions:

Correlation Coefficients

Statistical measures that indicate the extent to which two variables fluctuate together, showing the strength and direction of their relationship.

Statistics

The science of collecting, analyzing, interpreting, presenting, and organizing data.

Numbers

Quantitative data or values used to measure, evaluate, or compare aspects of a business or its operations.

Predictive Validation

Research that uses the test scores of all applicants and looks for a relationship between the scores and the future performance of the applicants who were hired.