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An Educational Software Company Is Developing a New Line of Computer

question 107

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An educational software company is developing a new line of computer software to teach preschoolers letter and number recognition.What is the primary target market for this new product?

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Definitions:

Body Movements

The physical actions and motions carried out by the human body, which can be voluntary or involuntary, and include gestures and locomotion.

S.A.V.E. Framework

A marketing model that suggests focusing on Solution, Access, Value, and Education instead of Product, Place, Price, and Promotion.

Access Part

A component or feature that provides a means to gain entry to or retrieve information from a system or service.

Product Purchase

The action of acquiring goods or services in exchange for money.

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