Instead of Using Mass Media, Mycoffee Ltd

question 89

Multiple Choice

Instead of using mass media, Mycoffee Ltd.creates an occasion for a few consumers to interact personally with the brand, taste its coffees, and spread the word to their friends.This is referred to as _____.

• A)experiential marketing
• B)sales orientation stage
• C)marketing mix
• D)corporate social responsibility

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Definitions:

Consumption Bundle

A combination of various goods and services that a consumer chooses to purchase.

Units Of Y

A measure or quantity of a variable \"Y\", often used in economic and mathematical models to quantify something.

Fixed Proportions

A production process condition where inputs must be used in strict, unchangeable ratios to produce an output; no substitution between inputs is possible.

Utility Function

An economic term describing how different goods or services yield different levels of satisfaction or utility to a consumer.