A Unitary Return Includes Only Companies Included on a Federal

question 10

True/False

A unitary return includes only companies included on a federal consolidated tax return.

Understand the importance and processes of pretesting and posttesting in advertising copy.

Differentiate between various types of advertising agencies and their services.

Recognize the distinctions between sales promotions tools such as coupons, deals, contests, and sweepstakes.

Outline the steps to develop an effective advertising program.