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Suppose Slow Ketchup requires that, as a condition of purchase, all restaurants using its product must buy and make available its new sales product. This arrangement is an example of
Henry Luce
An influential American magazine publisher who founded Time, Life, Fortune, and Sports Illustrated, significantly shaping American media and public opinion in the 20th century.
Essence
The intrinsic nature or indispensable quality of something, especially something abstract, that determines its character or identity.
Walter Lippmann
An influential American writer, reporter, and political commentator known for his works on media and democracy, including the book "Public Opinion" (1922).
Ideological Crusade
A vigorous, passionate, and often lengthy campaign for a specific belief system or ideology, typically involving considerable zeal and effort to persuade or impose such beliefs on others.
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