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Even where imitation is possible,a firm may gain advantage from being the first to introduce an innovative product because of:
Written Channels
Communication methods that involve written forms of messages, including emails, letters, reports, and social media posts.
Spoken Channels
Communication methods that involve verbal interactions, such as face-to-face conversations or telephone calls.
Information Filters
Information filters are mechanisms or processes that screen, select, and allow certain information to pass through while blocking or reducing other information, affecting communication and decision-making.
Non-verbal Communications
The process of conveying a message without the use of spoken language, through body language, facial expressions, and gestures.
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