(Last Word): Network Effects on the Internet

question 77

Multiple Choice

(Last Word) : Network effects on the Internet:

• A) help firms like Google and Facebook dominate their respective markets.
• B) allow many firms to operate,making Internet markets highly competitive.
• C) cause economies of scale to be exhausted quickly.
• D) create a level playing field for all types of media,communication,and commerce on the Internet.

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Definitions:

Brand Preference

The inclination of consumers to choose a particular brand over others, influenced by past experiences, advertising, and perceptions of quality.

Marketing Intermediaries

Organizations or individuals that act as a middleman in the distribution process between producers and consumers.

Trademark Protection

Legal measures taken to safeguard a brand's distinctive signs, logos, and names against unauthorized use.