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Entrepreneurs in purely competitive industries
Cognitive Dissonance
The mental discomfort experienced by a person who holds two or more contradictory beliefs, values, or ideas.
Integration
The process of combining or coordinating separate elements or substances to create a unified whole, often used in reference to social and psychological processes.
Minority Person
An individual belonging to a segment of a population that differs from the majority in cultural, national, racial, religious, linguistic, or sexual characteristics.
Dominant Culture
The culture of the most powerful, widespread, or influential group within a society that sets norms and standards.
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