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Adam and Becky both recently started new jobs.Both have determined that they should save 10 percent of their monthly income toward retirement.Adam's employer has no program established for payroll deduction,but he could easily set up automatic withdrawals to go into a retirement fund.Becky's employer automatically directs 8 percent of the paycheck into a retirement fund,but the employee can change the percentage deducted.Behavioral economists would expect:
Internal Search
The process by which individuals recall information from memory to make a decision, often used in the context of consumer behavior.
External Search
The process by which consumers look for information outside of their personal knowledge base to make a purchase decision.
Prior Experience
refers to the knowledge or skill that a person has gained before the current point in time or event.
TV
Short for television, a telecommunication medium used for transmitting moving images and sound, serving as a primary source of entertainment, news, and information.
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