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Heuristics Can Be Exploited to Lead People to Positive Outcomes

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Heuristics can be exploited to lead people to positive outcomes.

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Definitions:

Null Hypothesis

A statement positing that there is no significant difference or effect, often the initial assumption in hypothesis testing.

Type II Error

The error made when a test fails to reject a false null hypothesis, often denoted by beta (β).

Type I Error

The error that occurs when a true null hypothesis is incorrectly rejected, falsely indicating a statistically significant effect.

Type I Error

The error of rejecting a true null hypothesis, also known as a "false positive" error.

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