Examlex
Which one of the following topics would be of the most interest to a public choice economist?
Reference Groups
Groups with whom buyers identify and whose values or attitudes they adopt.
Buyers Identify
The process in which buyers recognize their needs or wants that can be satisfied by purchasing goods or services in the market.
Demographic Segmentation
The division of a market into segments based on variables such as age, gender, income, education level, or marital status to target specific consumer groups.
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